Thousands of families and children celebrated in front of the LA84 Foundation campus in Historic West Adams as they participated in the LA84 and Play Equity Fund Play Day Block Party, the sprawling annual community street festival. 
Held in celebration of the National Day of Play on June 28, the Play Day Block Party highlighted the transformational power of sports, play and movement in the lives of youth. Live music and entertainment, over 20 sport and play activations, community booths, an art installation and food trucks greeted attendees in a fun day of discovery and physical activity at the free event. 
With its emphasis on sports, community engagement, music, art, food and culture, the Play Day Block Party also recreated the enduring impact and solidarity that the 1984 Summer Olympic Games had on the region and globally.
“The Play Day Block Party is more than a celebration — it’s a reminder of the power of play to reconnect us with our inner child and each other,” said Renata Simril, President &amp; CEO of the LA84 Foundation and President of the Play Equity Fund. “On the National Day of Play, we honor play not just as a childhood activity, but as a pathway to healing, belonging and joy. Through movement, music, art, laughter and community, Play Day invites everyone —young and old — to experience the magic of coming together. It’s a living legacy of the 1984 Summer Games and a testament to LA84 and the Play Equity Fund’s commitment to making sports and play accessible for all youth. We’re grateful to our partners and every participant who helped bring this spirit to life.” The Play Day Block Party Master of Ceremonies was Belen De Leon, Meteorologist for NBC4 Today in LA. Live entertainment and music were provided by Grammy Award-winning Ozomatli Presents OzoKidz, Tiny Humanz Krew, U Neek, bb moves, Top Shelf Brass Band with Sierra Sellers, as well as a breakdancing exhibit, and a drumline procession by the Drummers of Compton. A community mural capturing the event was created by the Mural Workforce Academy, a program of Boyle Heights Arts Conservatory.
Los Angeles Mayor Karen Bass addressed attendees, as did several elected officials.
“This is what we want to see for our wonderful city, everybody celebrating,” said Mayor Bass. 
The Play Day Block Party kicked off with a procession of over two dozen Olympians and Paralympians. With thousands of attendees enjoying the afternoon on West Adams Boulevard, the event was held in cooperation with the Office of Heather Hutt, Los Angeles City Councilwoman for the Tenth District.
“I am honored to have the return of the Play Day Block Party in Council District 10,” said Councilwoman Hutt. “The LA84 Foundation and the Play Equity Fund create a joyful experience of sport, play, and movement for thousands of Angelenos of all ages — capturing the spirit of unity that connects us all.”Eight Los Angeles pro teams participated in the Play Day Block Party, including the Rams, Dodgers, LAFC, Angel City Football Club, LA Kings, Sparks, Galaxy, and the Clippers. Mascots and cheer squads from many of the teams joined the celebration with LA84’s Sam the Eagle. 
The National Day of Play brought together organizations across the country to emphasize and promote the lifelong benefits of sports, play and movement for people of all ages.The Play Equity Fund, LA84’s charitable partner, sent 120 boxes of sports equipment to grassroots organizations across the country to hold simultaneous Play Day celebrations. Over 17,000 youth were slated to join in after receiving these “Play Day In A Box” kits. 
While the LA84 and Play Equity Fund Play Day was the largest celebration, other communities joined in. Among the cities participating in National Day of Play were the Philadelphia Youth Sports Collaborative, the King County Play Equity Coalition in Seattle, and the Central Ohio Youth Sports Collaborative in Columbus, Ohio, to name a few.

Play Day Block Party United Los Angeles in Celebration of the National Day of Play

Events

LOS ANGELES (June 11, 2025) – As Los Angeles celebrates One Year To Go to hosting eight FIFA World Cup 26™ matches, including the U.S. Men’s National Team opener, the Los Angeles World Cup 2026 Host Committee and the Play Equity Fund are proud to announce the 26 Community Champions, a group of local nonprofit organizations that are using soccer to empower, uplift, and drive meaningful change throughout the Los Angeles region. 
The 26 selected organizations collectively serve more than 17,000 Angelenos annually across the county and the soccer ecosystem, from youth and school-based programs, and adaptive and inclusive programs for people with disabilities, to adult and community-led organizations.
The selection of the 26 Community Champions is the first initiative in a series of legacy programs, designed to use the spotlight of the world’s largest single-sport event to create lasting, meaningful impact across the Los Angeles region. Under the theme “Celebrate the Extraordinary,” these initiatives will elevate and engage Angelenos by growing the game of soccer, inspiring future sports professionals, and beautifying neighborhoods.
The 26 Community Champions are:LA SCORES (America SCORES LA)AYSO Region 69: Pacific Palisades / Brentwood / TopangaAYSO Palmdale Region 393 Boys and Girls Club of Long BeachBoys and Girls Club of West San Gabriel and EastsideBoys and Girls Club of Whittier – Pico RiveraCalifornia State Soccer Association - South (Cal South)City of Burbank Parks and RecreationCity of Pasadena Parks, Recreation and Community Services DepartmentDowntown LA Soccer ClubFC PremierFootball for HerNicks KidsGirls Athletic Leadership Schools Los AngelesHome Field AdvantageKEEN LATerasaki Budokan - A Project of Little Tokyo Service Center Los Angeles Parks Foundation Lynwood Partners Educational FoundationSalesian Family Youth CenterSpecial Needs Network, Inc.Special Olympics Southern CaliforniaThe Los Angeles City College FoundationTudela Futbol Club of Los AngelesU.S. Association of Blind Athletes (USABA)West Hollywood Soccer Club 
“The Los Angeles World Cup 2026 Host Committee is honored to announce the 26 Community Champions as part of our One Year To Go celebration,” said Kathryn Schloessman, President &amp; CEO of the Los Angeles Sports &amp; Entertainment Commission and Los Angeles World Cup 2026 Host City Manager. “Their dedication to creating lasting positive change exemplifies the true legacy of the FIFA World Cup in Los Angeles. These transformative legacy programs are made possible thanks to the unwavering support of our Host City Supporters, ChampionLA donors, and the Play Equity Fund.” 
The 26 Community Champions were selected for the profound impact they are making in underserved neighborhoods and communities facing challenges, including those recovering from the recent LA wildfires. Each of the selected organizations will receive a $26,000 grant award, a professionally produced marketing video showcasing the organization, and public recognition of their work in the lead up to FIFA World Cup 26™. 
“These 26 Community Champions are driving meaningful change through soccer, using the game as a powerful tool to uplift and unite their communities,” said Renata Simril, President of the Play Equity Fund. “Together with the Los Angeles World Cup 2026 Host Committee, the LA84 Foundation, and the Los Angeles Sports &amp; Entertainment Commission, we’re committed to making sure the benefits of hosting the World Cup extend far beyond the final whistle. The One Year To Go Celebration marks the beginning of a lasting legacy — one that builds connections, expands access, and opens doors for future generations across our region.”
The 26 Community Champions will be recognized tonight alongside celebrities, soccer stars, and supporters at a special One Year to Go celebration event on the historic Fox Studio lot. The event will honor the LA region’s rich FIFA World Cup history, from the glory of 1994 to the enduring legacy we are building for 2026 and will include a special “One Year To Glory” live show with Men in Blazers, hosted by Roger Bennett and featuring guests Cobi Jones, Brandi Chastain, Jason Sudeikis, Brendan Hunt and Coach Jim Harbaugh. The show will be recorded and released as a podcast episode.
Additionally, for the first time, fans can now purchase the official Los Angeles Host City merchandise by visiting <a href="https://store.fifa.com/content/los-angeles-2026-host-city">store.fifa.com</a>. 
Los Angeles is gearing up to welcome the world for eight FIFA World Cup 26™ matches at SoFi Stadium and 39-days of fan engagement across the Los Angeles region. For more information on FIFA World Cup 26™ Los Angeles and to learn more about the Host Committee’s community legacy initiatives, please visit <a href="https://losangelesfwc26.com/">losangelesfwc26.com</a>.

The Los Angeles World Cup 2026 Host Committee announces selection of 26 community champions as part of ‘One Year to Go’ celebration

News

Every child in California deserves access to quality sports, play and physical activity. However, the current youth sports landscape is fragmented and unfair. The high-cost pay-to-play models, lack of facilities, lack of coaching standards, and inaccessible community sports programs deny many children the opportunity to achieve wellness, academic success and positive socioemotional development.AB 749 – Youth Sports for All requires the California Health and Human Services Agency to establish a Blue-Ribbon Commission to examine the current landscape of youth sports and make recommendations for establishing a centralized entity to ensure fair access to quality sports programs for all youth in California. AB 749 is the path forward to:<ul><li>Stronger Safety &amp; Coaching Standards</li><li>A Statewide Focus On Youth Development Through Sports</li><li>Improved Play Spaces In Communities</li><li>More Accessible Programs In Communities</li></ul>TELL THE CALIFORNIA LEGISLATURE TO SUPPORT YOUTH SPORTS FOR ALL!Complete the form to the right to send a message directly to your legislator and let them know that Youth Sports is for All Kids!

https://videos.ctfassets.net/se0gsgx1wk3e/3th2tojotdy5yNxLcOdjGt/5edd4b69958dad4ebbc7ef42dada6263/AB749_Kids.mp4

Support Youth Sports for All

SACRAMENTO, CALIF – The Assembly Committee on Arts, Entertainment, Sports &amp; Tourism approved <a href="https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260AB749">Assembly Bill 749 (McKinnor)</a>, the Youth Sports for All Act. The legislation will establish a Blue Ribbon Commission tasked with conducting a comprehensive study to evaluate the need for a statewide entity to support youth sports. It represents a positive first step toward addressing the uneven availability and participation in youth sports throughout California. AB 749 now moves to the Assembly Appropriations Committee.

“AB 749 represents a milestone for California as a first step toward providing all children throughout the state access to be involved in youth sports,” said Renata Simril, President of the Play Equity Fund. “Sports offer pathways to develop resilience, teamwork and essential social skills that can enrich young people’s lives. Children who participate in sports can also develop a growth mindset that can lead them to perform better academically.”More than 40 national and statewide groups participated in today’s hearing or sent letters to voice their support for AB 749.&quot;This bill is about more than just sports,&quot; said Assemblymember Tina McKinnor (D-Inglewood). &quot;It’s about giving every child in our state the chance to grow, thrive, and reach their full potential – regardless of their race, income, or ZIP code.&quot;According to AB 749’s bill summary: “California is set to host numerous major sporting events in the coming years, including the NBA All-Star Game (2026), Super Bowl LX (2026), Super Bowl LXI (2027), the FIFA World Cup (2026), and the 2028 Olympic and Paralympic Games. As California prepares to become the center of the sports and tourism world, the state must examine the status of youth sports throughout the state to ensure that all youth are accessing the powerful benefits of sports, play, and physical activity.” AB 749 directly responds to the findings of the 2024 <a href="https://2024report.la84.org/">Play Equity Report</a> commissioned by the LA84 Foundation. This groundbreaking study released late last year highlighted gaps in play equity, barriers to youth sports participation and play, and the challenges that today’s youth face in engaging in sports and physical activity. The report revealed that:• Nearly two-thirds of California youth don’t meet the Centers for Disease Control’s physical activity guidelines.• One in 3 youth stopped playing sports in the past two years.“Without sports, my early participation on sports teams, and with some great coaches, I wouldn’t be standing here today,” added Derek Fisher, five-time NBA Champion, high school basketball coach, and parent. “Despite the many benefits of playing sports, access to youth sports in California schools remains fragmented and unequal. Far too many kids and their families cannot afford the high costs of youth sports, travel, or equipment.”The groups supporting AB 749 include, but are not limited to, the following: Angel City FC, ELLA Sports Foundation (Empowering Leadership in Latina Athletes), Harlem Lacrosse - Los Angeles, Los Angeles Rams, Los Angeles Sparks, Nike INC.,  Soccer USA, the USC Schwarzenegger Institute and YMCA of Metropolitan Los Angeles. “AB 749 addresses the fragmentation in youth sports by promoting system-wide coordination and prioritizing the importance of coach education—ensuring every child has access to safe, supportive, and inclusive opportunities to grow through sports,” stated Robert Marcus, Chief Strategy and Impact Officer, Positive Coaching Alliance. “Today’s vote is a step in the right direction – toward statewide support of sports, play, and movement for California’s children. We applaud Assemblymember Tina McKinnor, our champion, for this groundbreaking legislation,” concluded Play Equity Fund’s Simril.

Support
Accelerated Results Coaching
Access Youth Academy
Angel City FC
Antelope Valley Partners for Health
Beat the Streets Los Angeles
BOSS Inc. (Business of Student Success)
Boyle Heights Wolfpack Football &amp; Cheer
Boys &amp; Girls Club of Carson
Boys &amp; Girls Clubs of West San Gabriel Valley &amp; Eastside
California Association for Health, Physical Education, Recreation &amp; Dance
Center for Healing &amp; Justice Through Sport
Change the Tune
City of San Diego Councilmember Henry L Foster III
Coaching Kapwa Sports Consultants
ELLA Sports Foundation (Empowering Leadership in Latina Athletes)
Eric Paredes Save a Life Foundation
Girls INC. Of Alameda County
Harlem Lacrosse, Los Angeles
Hollenbeck Police Activities League
Home Field Advantage
KEEN LA (Kids Enjoy Exercise Now)
Kinflow
Los Angeles Dodgers
Los Angeles Rams
Los Angeles Sparks
My Yute Soccer
Natasha Watley Foundation
Nike INC.
Oakland Genesis
Oakland Roots and Soul Sports Club
P1440 Foundation
Playworks
Pools of Hope
Positive Coaching Alliance
Professor Hannah Thompson (UC Berkeley School of Public Health)
Proyecto Pastoral
Rainbow Labs
Rose Bowl Aquatics Center
Sports &amp; Social Change
Street Soccer USA
USC Schwarzenegger Institute
USTA Southern California/ Southern California Tennis Association
Woodcraft Rangers
YMCA of Metropolitan Los Angeles

5X NBA Champion Derek Fisher, Play Equity Fund’s Renata Simril, Pro Sports teams, and 40-plus statewide & national organizations rally to support AB 749

Youth Sports for All Act passes first committee hearing

LOS ANGELES – As the LA84 Foundation launches into a fifth decade of supporting positive youth development through sport as a legacy of the 1984 Summer Olympic Games in Los Angeles, it has unveiled a new branding campaign with its charitable partner, the Play Equity Fund that includes a national public service announcement, strategic logo redesigns and revamped websites.‘Play Because It Matters’ is a national campaign that builds off the success of celebrating the 40 years of impact of LA84 in 2024 that included a series of major events with Olympians, recognition by elected officials, and a resolution in Congress that honored its work. Over four decades, the LA84 Foundation has supported over 4 million youth, funded 2,500 nonprofit organizations, built or refurbished 400 courts, pools and fields, and trained 200,000+ coaches in Southern California.The campaign features Los Angeles Lakers legend Derek Fisher narrating <a href="https://youtu.be/1wzFeeSLMr4?si=PsDT66kcCh32U12i">a national public service announcement</a> as he plays basketball with children at a local playground. Fisher won five championships as a player for the Lakers, and is a Play Equity Fund Advisory Board Member.‘Play Because It Matters,’ is a catalyst for deeper engagement and advocacy about how sports and play enriches our lives,” said Renata Simril, President of the Play Equity Fund. “It captures the importance of play, and how the LA84 Foundation and Play Equity Fund work together so all kids – from all backgrounds – have access to be involved in sport, play and movement for their lifelong well-being. For the challenges kids face today, movement matters more than ever.” Created by Los Angeles-based marketing services agency Quantasy, the campaign will be a guiding light. LA84’s network media partner FOX Sports will air the PSA throughout the year to support the campaign. ‘Play Because It Matters’ will also be featured across LA84 and Play Equity Fund social media channels, in cooperation with partners, and wherever work advances play equity.The campaign includes a logo refresh for both organizations, as well as redesigns of <a href="https://www.la84.org">LA84.org</a> and <a href="https://www.playequityfund.org">PlayEquityFund.org</a> with improved navigation and intuitive site structures. Both websites place the transformational power of youth sports on communities and young people at the center of all facets of their new designs.The LA84 Foundation is proud to partner with FOX Sports through <a href="https://www.foxsports.com/supports">FOX Sports Supports</a> the company’s community impact program dedicated to harnessing the power of sports for transformative social impact. Among the program’s many initiatives is elevating access to youth sports and quality community-based sports programs. “FOX Sports is honored to shine a light on and elevate this important campaign with national audiences,” said Terri Hines, Executive Vice President, Communications, FOX Sports. “As a long-standing partner of the LA84 Foundation and the Play Equity Fund, we applaud their dedication and commitment to supporting youth sports in Southern California communities as well as across the country.” ‘Play Because It Matters’ brings a deep focus to the work of the LA84 Foundation and Play Equity Fund, as two organizations with a shared mission. This innovative model provides the structure to work seamlessly for deeper impact, funding the needs of kids today within the sport-based youth development ecosystem while simultaneously advancing the change needed to build sustained opportunities and public funding to support future generations. The focus of both organizations is to ensure all kids have access to be involved in sport and play. This work recognizes that play is essential for a child&#39;s physical, emotional, social and academic development and that disparities in access can perpetuate inequality. The work of the LA84 Foundation continues as a grant maker funding organizations that support kids and programs, this month awarding $1.8 million in grants to organizations across Southern California. It also commissions research that reveals the barriers to accessing sports, play and movement, and convenes stakeholders to advance work in the field. LA84 has one of the world&#39;s premier sports libraries and historical collections – featuring scholarly publications, Olympic reports, artwork, rare memorabilia and documents. The Play Equity Fund is focused on designing and implementing system-wide strategies to increase access and new opportunities in sports, play, and movement. It serves as an intermediary to a statewide and national network of nonprofits to elevate the key role of sport and play in youth development, and remove barriers to level the field so all kids have access.
Watch the new ‘Play Because It Matters’ public service announcement with Derek Fisher that is currently being aired nationally <a href="https://youtu.be/1wzFeeSLMr4?si=PsDT66kcCh32U12i">HERE</a>.

Play Because It Matters is a national push to give all kids access to the power of sport and play

LA84 FOUNDATION & PLAY EQUITY FUND  UNVEIL “PLAY BECAUSE IT MATTERS” CAMPAIGN NATIONALLY

<h2>APPLICATIONS FOR THE 26 CHAMPIONS GRANT PROGRAM ARE CLOSED 
The 26 selected organizations will be announced June 11, 2025</h2>
<h2></h2><h2>Los Angeles World Cup 2026 Host Committee Legacy Program</h2>Football transcends the boundaries of the pitch, influencing societies and cultures worldwide. It’s a universal language that promotes peace, brings people together in celebration, and has the power to drive social change. In Los Angeles — a city defined by its diversity — soccer is more than a game; it’s a force for connection, opportunity, and community.The Los Angeles World Cup 2026 Host Committee, in partnership with the Play Equity Fund, has unveiled a series of World Cup legacy programs themed “Celebrate the Extraordinary” to create meaningful, long-lasting impact across the Los Angeles region by using the power of the World’s Game.The World Cup is the largest sporting event in the world, and Los Angeles will host eight matches. It is an incredible opportunity to shine a spotlight on local leaders and organizations that are focused on improving the lives of residents across the region every day. These initiatives will elevate local communities while engaging with their citizens and supporting the growth of the game of soccer.<h2>26 Champions Grant Program</h2>The first initiative launches with the 26 Champions Grant Program, which will shine a spotlight on 26 local nonprofit organizations that are using soccer to foster connection, opportunity, and unity in communities. In partnership with the Play Equity Fund, the Host Committee will award 26 grants to recognize organizations using soccer as a catalyst for change.This program will celebrate organizations that are already making a transformative impact in communities throughout Los Angeles. The program will also recognize organizations working in communities addressing new challenges, including the ongoing recovery from the recent LA wildfires.The Los Angeles World Cup 2026 Host Committee will honor each of the selected organizations with:• A $26,000 grant award
• A professionally produced marketing video spotlighting their organization
• Public recognition of their work in the lead-up to the FIFA World Cup 26™<h2>Eligibility</h2>To be eligible, organizations must be using soccer to bring communities together, address physical, social, and emotional health challenges, bring about healing, or support the region’s rebuilding efforts by using the game to create connections, joy, and recovery.Only 501(c)(3) public charities based in Los Angeles County are eligible to receive the grant. Grants cannot be awarded to individuals.The selected 26 Champions will be announced in June, as part of a celebration recognizing one year from the start of the World Cup. There are many organizations that provide soccer to diverse communities throughout the Los Angeles region and the impact goes beyond the pitch — in improving how youth feel about themselves, how adults stay connected and fit, how seniors thrive. Please see below for more information.<h2>Application Timeline</h2>• Application: Closed
• Application Deadline: April 30th, 12 PM Noon PST
• Announcement of Selected Organizations: June 11 <h2>Grant Requirements</h2>Eligible applicants must meet the following criteria:• Nonprofit organization (501(c)(3) or fiscally sponsored projects
• Must operate in Los Angeles County
• Must be a program that uses soccer to address any of the following areas:◦ Address social, economic, or societal challenges
◦ Improve physical or mental health
◦ Increase access to soccer
◦ Create opportunities for skill building and future job readiness (e.g., training/certification for coaches, referees, etc.)
◦ Provide soccer experiences centered on joy or sport for fun (vs. technical skill building and athlete advancement)The grant application is open to soccer programs serving children, youth, and/or adults, with special attention to programs that provide adaptive/inclusive soccer, or serve communities that have historically been underserved.<h2></h2><h2></h2>👉 <a href="https://assets.ctfassets.net/se0gsgx1wk3e/5EJo4ADy86hGCjOPp5ZNyy/a3b41f6216cb1d9e2d86896ad244b59f/FAQ_WC_Grant_Website__1_.pdf">World Cup Grant FAQ</a>

Los Angeles World Cup 2026 Legacy Soccer Grant Program

Resources

2026 LA World Cup Legacy Program

The Play Equity Fund’s The Alliance LA program has brought together the Los Angeles Community College District (LACCD) and LeadersUp with 12 pro sports teams in Southern California to launch the Alliance Sports Pathways Program (ASPP). This work-based learning initiative equips LACCD students with the necessary skills for success in the sports industry, and builds on the achievements of The Alliance LA’s high school sports pathways program.&quot;Our goal is to connect students with talent from marginalized communities to the administrative leadership positions within the pro sports industry that are too often beyond the grasp of many of these students,&quot; said Renata Simril, President of the Play Equity Fund. &quot;Helping students understand the in-demand skills and recruitment practices of pro sports teams will be invaluable in demystifying the pathways to careers in sports. As Los Angeles readies to host several major sporting events over the next four years – including the World Cup and its third Olympic Games – we are working to build a bridge that connects community college students to the sports industry.&quot;ASPP offers four modules, designed to complement LACCD’s Job Readiness Course. Students currently enrolled or who have recently completed the course are eligible to participate, with all graduates qualifying for internships with participating pro teams.&quot;ASPP represents an opportunity for students to apply foundational knowledge from the Job Readiness Course to professional, career-building opportunities,&quot; said Dr. Jim Lancaster, LACCD Vice Chancellor of Workforce Development. &quot;The program will amplify the District&#39;s focus on expanding work-based learning opportunities, especially for students from underserved communities, providing highly competitive career opportunities across Los Angeles and Orange County.&quot;The Alliance LA, in collaboration with the Play Equity Fund, unites the 12 pro sports teams in Los Angeles and Orange Counties to deepen each team’s philanthropic and community efforts. The Alliance was founded following the murder of George Floyd.The Alliance has demonstrated a strong commitment to community engagement, promoting student-led social change and empowerment. By advocating for equity and addressing education, access, social competency, and networking gaps, ASPP aims to deliver career opportunities that have traditionally been inaccessible to LACCD students.&quot;LeadersUp facilitates this partnership to ensure students gain transformative opportunities in sports,&quot; said John Roberson, VP of External Relations for LeadersUp. &quot;Through co-designed selection criteria and training, we&#39;re building career awareness while tackling wage gaps and network barriers, fostering both student success and industry inclusivity.&quot;ASPP is part of The Alliance’s continued innovation, and an expansion of the Play Equity Fund’s educational initiatives. The Alliance has exposed 542 high school students to career pathways in the sports industry. High school students have participated in paid internships with four pro teams. Many of these students are now pursuing college degrees.

The Play Equity Fund, LA Community College District, LeadersUp and 12 Pro Sports Teams Kickoff Regional Workforce Initiative

LOS ANGELES –Assemblymember Tina McKinnor (D-Inglewood)introduced AB 749, legislation to study the creation of a California Commission/Department of Youth Sports. If the study bill indicates the need and the State Legislature approves, this new entity would establish a unified, equitable, and sustainable framework for youth sports in California, ensuring that all children have the chance to engage in sports for their physical, mental, and academic benefits. “We are grateful to Assemblymember McKinnor for her commitment to explore a statewide approach to expanding access and increase sports and recreational participation for all young people, especially those in underserved communities,” said Renata Simril, President of the Play Equity Fund. “AB 749 is a much-needed step to promote policy development, equitable funding, and infrastructure improvements, helping to create a more inclusive, healthy, and engaged next generation of Californians.”“Increasing access and involvement for kids in sports is positive for young people in California,” said Marc Maye, CEO of Project Blue – an organization in South Los Angeles that promotes kids’ physical and mental health through education, programming, and other activities. “In addition to the physical benefits, research shows sports participation can help kids develop life skills. A unified approach statewide will help everyone. We appreciate Assemblymember McKinnor’s leadership on behalf of youth.”In 2024, the LA84 Foundation commissioned the <a href="https://2024report.la84.org">2024 California Play Equity</a> Report, a first-of-its-kind study of play equity statewide, along with youth sports participation and physical activity levels. The findings included a detailed exploration of the gaps in play equity, the barriers to youth sports and play, and the challenges youth face to remain engaged in sports and physical activity. EVITARUS, a national research firm, collected the landmark survey and focus group data.The report highlighted the fragmented youth sports environment that many families across the state experience, including in-school and after-school, indicating the need for AB 749. Among several insights, the survey found nearly two-thirds of Californian youth fail to meet the CDC’s recommended guidelines for physical activity of 60 minutes of play, five times a week. And nearly 1-in-3 California youth stopped playing sports in the last two years.

Assembly Member Tina McKinnor introduces bill to study creating a California Commission / Department of Youth Sports

Play Day is an annual national celebration on the final Saturday of June that recognizes the benefits of sport, play &amp; movement to kids and communities. It uplifts the essential role that healthy activities have in supporting positive childhood development and community well-being.Play Day launched in Los Angeles and it has stretched across the country. It promotes the joy and value in the shared experiences of when we play together.
Each year, the LA84 Foundation and the Play Equity Fund join with our partners on this exciting moment on the calendar to support more equitable experiences in youth sports and structured play programs.Play Day celebrates our constructive and strong relationships, our shared goal for healthy and happy children – and builds community for impact on a national scale.Play Day shows that sports and the joy of play have the power to connect us with each other, help us understand each other better, and to imagine more promising futures for every kid through the transformative power of sport, no matter where they live or their life circumstances.Play Day raises awareness of the LA84 Foundation’s movement for play equity – those across the country who are united in removing barriers to sports &amp; play opportunities for all children.The headquarters for Play Day is the LA84 Foundation campus. In 2024, the Play Day Block Party in West Adams included 3,000 people from the surrounding neighborhood and across Los Angeles. It was a day of sports, live music, dancing, art and shared fun.Mark your calendars each year for the last Saturday in June for Play Day, the National Day of Play.

Play Day – the National Day of Play – uplifts the essential role of sport and play each June

2024 Play Day

CALIFORNIA: New LA84 Foundation “Play Equity” survey reports just 34% of children are in sports or fitness action five times a week

A Beacon of Hope: The Play Equity Fund’s Quest To Level the Playing Field

SPOTLIGHT: Making The World Better For Kids By Advancing Play Equity

LA Galaxy Teams Up With the Play Equity Fund and Capitanes Del Futuro To Host Two-Day Career Exploration Event for Girls

Sports and play are even more essential for mental health after the pandemic

From the Super Bowl to Spring Into Play, the Play Equity Fund is Focused on Reaching Youth

LA84 Foundation & Play Equity Fund partners with Rams head coach Sean McVay for new playground in Ramona Gardens

Los Angeles' 11 professional sports teams join together to tackle racial injustice

News & Events

COLLABORATING FOR A FUTURE WHERE EVERY CHILD CAN PLAY

PARTNERSHIPS

The Play Equity Fund and Nike are partners in the Made to Play LA initiative in Boyle Heights and Watts to encourage girls’ involvement in sports and play for their well-being. Made to Play LA is focused on coaching, program support and parent engagement, and creating best practices to increase access to sport nationally for girls of color in marginalized communities.Launched in 2022, Nike LA Made to Play represents a $1.3 million, three-year commitment to breaking down barriers and closing the play equity gap. Through sports clinics, coaching, and parent resources, this program gives girls the tools to build self-confidence, resilience, and leadership skills—all while experiencing the transformative power of play.

Partnership Overview

In its first year, the program reached over 1,000 girls, trained 130 coaches in trauma-informed practices, and awarded $770,000 in grants to support 13 local organizations. These clinics introduce girls to a wide range of sports, fostering teamwork and leadership while encouraging a lifelong love of play.

But it doesn’t stop with the coaches and the girls. Parents are also key players in the success of Nike LA Made to Play. Through workshops and resources, parents learn how to support their daughters&#39; athletic journeys, creating an environment where confidence grows, and potential is limitless.Latina girls are among the least likely to participate in sports, often facing cultural, financial, and societal challenges. Nike LA Made to Play is changing that by providing inclusive, supportive spaces where they can thrive—both on and off the field. By building these foundations early, we’re shaping futures and empowering the next generation of leaders.

The Play Equity Fund and Nike are partners in the Made to Play LA initiative in Boyle Heights and Watts to encourage girls’ involvement in sports and play for their well-being. Made to Play LA is focused on coaching, program support and parent engagement, and creating best practices to increase access to sport nationally for girls of color in marginalized communities.

Nike

Initiatives

The Play Equity Fund is an official partner of the Los Angeles Sports and Entertainment Commission in creating and managing the legacy initiatives for major sporting events in the region. These social impact initiatives endure far beyond the field of play to benefit communities and individuals.

Los Angeles Sports & Entertainment Commission

The Dwight Stuart Youth Fund is a longtime partner of the Play Equity Fund, with PEF serving as an intermediary by regranting DSYF resources.The DSYF is focused on educational enrichment programs by supporting organizations in Los Angeles County, including sport and structured play programs, in historically marginalized and under-resourced communities.

The Dwight Stuart Youth Fund is a longtime partner of the Play Equity Fund, with PEF serving as an intermediary by regranting DSYF resources.